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OptimaHub Marketing Attribution – The Hidden Markov Model
OptimaHub Marketing Attribution – The Hidden Markov Model

Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch At...

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Webinar Replay: Mastering the Customer Experience for Financial Institutions
Webinar Replay: Mastering the Customer Experience for Financial Institutions

The disconnect between what consumers want and what financial institutions think they want may surprise you...