Work more Effectively with Marketing Stakeholders - OptimaHub from Equifax

November 2, 2018
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports can improve forecasting, planning and budgeting. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution

No Previous Videos

Next Video
Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax
Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...