Reduce Ad Waste with OptimaHub from Equifax

November 2, 2018
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty. Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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Identity Management is Key to Attribution
Identity Management is Key to Attribution

OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking o...

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Implementing OptimaHub from Equifax
Implementing OptimaHub from Equifax

Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what t...