Identity Management is Key to Attribution

November 2, 2018
OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the sale back to a household and then back to any online identifiers. Identity management is the future of marketing measurement and facilitates the stitching of touchpoints and activity across platforms, devices and more – this is critical as individuals easily amass hundreds of IDs across time and different ad platforms. OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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