Helping CMOs Accelerate Business Growth

November 2, 2018
Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organization on the right path to a better understanding of the customer journey. Precisely know and understand what marketing initiatives generate the greatest ROI across all channels for more accurate forecasting, and better project channel mix and marketing spend for improved planning and budget allocation. OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax
Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...

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Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax
Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax

Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for mor...