Youtube - Business Services

This Stream includes all Videos from our Business Services Youtube playlist

  • Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax2:52

    Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

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  • Work more Effectively with Marketing Stakeholders - OptimaHub from Equifax0:46

    Work more Effectively with Marketing Stakeholders - OptimaHub from Equifax

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax0:32

    Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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  • Helping CMOs Accelerate Business Growth0:24

    Helping CMOs Accelerate Business Growth

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax0:55

    Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax

    Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

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  • Screening out Ineffective Touchpoints with OptimaHub from Equifax1:04

    Screening out Ineffective Touchpoints with OptimaHub from Equifax

    Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely

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  • Identity Management is Key to Attribution0:26

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

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  • Reduce Ad Waste with OptimaHub from Equifax0:44

    Reduce Ad Waste with OptimaHub from Equifax

    OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con

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  • Implementing OptimaHub from Equifax3:30

    Implementing OptimaHub from Equifax

    Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negati

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  • CMOs and Business Growth1:51

    CMOs and Business Growth

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Enhance Attribution Insights with Equifax Data Assets1:45

    Enhance Attribution Insights with Equifax Data Assets

    Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu

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  • Optimize Your Marketing Budget with OptimaHub from Equifax2:32

    Optimize Your Marketing Budget with OptimaHub from Equifax

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

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  • Modeling that Reflects Consumer Behavior - OptimaHub from Equifax1:19

    Modeling that Reflects Consumer Behavior - OptimaHub from Equifax

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden

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  • Optimizing the Customer Journey with OptimaHub from Equifax1:20

    Optimizing the Customer Journey with OptimaHub from Equifax

    OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

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  • Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax2:57

    Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

    Watch Video
  • Unemployment Indicators: What’s the missing link?3:28

    Unemployment Indicators: What’s the missing link?

    I don't know when we're going to see this employment-to-population ratio back to where it was prior to the last two recessions. While we have difficulty filling some particularly highly-skilled jobs,

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  • The Blended Commercial Insight Score from Equifax0:41

    The Blended Commercial Insight Score from Equifax

    o To assess small business risk and extend more qualified credit offers, you need predictive data that enables more accurate credit decisions. The new blended Commercial Insight (CI) Score from Equifa

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  • Data-driven Marketing from Equifax2:17

    Data-driven Marketing from Equifax

    Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step i

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  • BusinessConnect™ for Marketing Demo Video3:24

    BusinessConnect™ for Marketing Demo Video

    BusinessConnect™ for Marketing from Equifax provides the ability to acquire and manage B2B marketing data within Salesforce.com — the leading cloud-computing platform for business. You can build prosp

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  • Equifax - Valor2:19

    Equifax - Valor

    Equifax potencia el futuro financiero de individuos y organizaciones a nivel mundial combinando datos únicos, confiables, con tecnología y analítica innovadora. Pasando de ser en sus inicios una empr

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