Time to Brush Up - Digital Marketing is Changing Fast!
Fresh consumer data sources and analytics are emerging that can skyrocket your results and ROI. Think you know digital advertising? Think again. The recent availability of fresh data sources around consumer financial activities and lifestyles - paired with robust data analytics - is providing more precise, relevant and actionable consumer insights. This phenomenon is revolutionizing the way marketers plan, execute, manage and measure their digital marketing strategies. Catch up on what's new in this must-attend webinar led by Equifax digital analytics expert, Paul Bell, where you’ll explore new strategies to help you: •Associate online activity with offline behavior so you can identify and target households that have the characteristics and are more likely to have the desired behaviors you are seeking •Utilize consumer financial insights in real-time to optimize your site content and campaigns •Serve premium offers to visitors and audiences that are more likely to have your desired financial profile •Comprehensively evaluate your performance so you can quickly and intelligently adjust your strategy to achieve maximum ROI