Screening out Ineffective Touchpoints with OptimaHub from Equifax

November 2, 2018
Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Identify impact of ad blockers and bots to remove them from the customer journey. OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax
Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax

Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for mor...

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