Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

November 2, 2018
OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand. OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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Implementing OptimaHub from Equifax
Implementing OptimaHub from Equifax

Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what t...

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Modeling that Reflects Consumer Behavior - OptimaHub from Equifax
Modeling that Reflects Consumer Behavior - OptimaHub from Equifax

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey...