Identity Management is Key to Attribution

November 2, 2018
OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the sale back to a household and then back to any online identifiers. OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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Enhance Attribution Insights with Equifax Data Assets
Enhance Attribution Insights with Equifax Data Assets

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Optimizing the Customer Journey with OptimaHub from Equifax
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OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and wh...