Enhance Attribution Insights with Equifax Data Assets

November 2, 2018
Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consumers more likely to buy, remain loyal to your brand and have a higher long-term customer value. Christian Bartens gives an example of how mobile phone providers can grow their customer value. www.equifax.com/marketingattribution
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Modeling that Reflects Consumer Behavior - OptimaHub from Equifax
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