Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax

November 2, 2018
Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may have on consumer behavior and conversions. OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value. For more information on OptimaHub Marketing Attribution – www.equifax.com/marketingattribution
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