Turning data into actionable insights
Attracting, growing, and retaining profitable households isn’t easy. With our advanced analytics and proprietary data sources, as well as our deep history and expertise in serving Retail Banking, Equifax can help you get underneath the swirl of apparent chaos – to uncover previously undetected patterns, preferences and behaviors of your individual customers, both current and future. Our unique Decision360 approach is to integrate fragmented datasets and insights across channels, types, and platforms. By bringing together your unique customer data and our proprietary data sources, our approach is both more granular and more comprehensive. Equifax can drill down to micro-segments within the population, or go broad and uncover insights on a mass scale, despite the volume of data to parse through. What emerges from all of this is a clearer and deeper understanding of the consumer, to help you convert selling opportunities across the full customer journey.