Most Recent Videos
2:52Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax
OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s
1:59Fast, Frictionless Income Estimation for Lenders: Consumer IncomeView™ from Equifax
Clearing income-related loan stipulations can prove more than a hassle, it can cost your business time and money. And nobody wants to send an applicant home to get a pay stub, W2 or other proof of inc
59:37Q4 2018 U.S. Economic and Credit Trends Outlook from Equifax
Amy Crews Cutts, SVP and Chief Economist at Equifax and guest Cristian de Ritis, Senior Director, Consumer Credit Analytics at Moody's Analytics, discuss the latest trends impacting the U.S. economy a
1:16The Next Wave of Credit Decisioning: Neural Networks
In a continuation of her discussion on neural network technology, Amy Graybill, Vice President of Enterprise Insights & Core Data Products at Equifax discusses how applying advanced analytic and model
1:49The Next Wave of Credit Decisioning: Artificial Intelligence and Natural Language Processing
Artificial intelligence (AI) in credit decisioning may seem scary, but it's not. With AI, we can take unstructured data and make it meaningful. AI can also be used for natural language processing (NLP
1:57The Power to Say Yes to the Right Person More Often
Neural network technology is shrouded in mystery. It’s commonly referred to as a “black box” where data goes in, but nothing comes back out. There’s a common misconception that neural networks offer n
1:31The Impact of Trended and Alternative Data on Consumers and Lenders
Can trended or alternative sources of data really make a difference in a lender’s decision to extend credit to an applicant? Amy Graybill, Vice President of Enterprise Insights & Core Data Products at
1:36The Importance of Trended Data
Traditional credit reports are like a snapshot in time of a borrower’s current financial obligations. While helpful to lenders as they assess a consumer’s ability to repay a loan, modern advancements
1:59Painting a Complete Picture - Part 3: Data Trends
In credit risk decisioning, a point-in-time snapshot of a consumer’s income and credit history paint only part of the overall picture of one’s capacity to repay a loan. And sending an applicant home t
2:03Painting a Complete Picture - Part 2: Income and Wealth
In credit risk decisioning, an applicant’s point-in-time income paints only part of the overall picture of one’s capacity to repay a loan. How do you get a more complete picture of an applicant’s fina
3:04Painting a Complete Picture - Part 1: Financial Obligations
In credit risk decisioning, traditional loans and other debt obligations paint only part of the overall picture of one’s capacity to repay a loan. How do you get a more complete picture of an applican
1:47How Banks can Broaden their Reach and Grow their Business
What is the next wave of growth for lenders? How can you say “yes” more often? Deeper data, emerging technologies, and understanding consumer trends can help. Amy Graybill, Vice President of Enterpris
2:55SmartReserve™ from Equifax: Helping Lenders Prepare for CECL
The new Current Expected Credit Loss (CECL) standard is possibly the biggest accounting change ever to hit banks, credit unions and lenders.Compliance with the new standard will require lenders to mak
0:00SmartReserve™ from Equifax: Helping Lenders Prepare for CECL
The new Current Expected Credit Loss (CECL) standard is possibly the biggest accounting change ever to hit banks, credit unions and lenders.Compliance with the new standard will require lenders to mak
4:15Rules Editor Walkthrough Video
Rules Editor allows businesses to manage decisioning rules at market-speed. Click here for more information on Attribute Navigator: https://www.equifax.com/business/interconnect-rules-editor?intcmp=we
4:45Attribute Navigator Walkthrough Video
Easily access differentiated data sourcesto develop customized attributes and scorecards for more refined and precise decisions that help drive acquisition and minimize risk. Click here for more infor
0:46Work more Effectively with Marketing Stakeholders - OptimaHub from Equifax
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports
0:24Helping CMOs Accelerate Business Growth
Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio
0:32Attribution Modeling that Accounts for Chaotic Consumer Behavior - OptimaHub from Equifax
Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha
0:55Predicting New Revenue from Budget Reallocation - OptimaHub from Equifax