Hackers. They steal and sell data, especially at the point of sale and during customer acquisition periods. No customer wants their personally identifiable information (PII) floating around loose in the world, especially when they shared it with a company that maintains a trusted reputation. Likewise, your company wants to do its utmost to protect your customers’ information and ensure maximum trust in your corporate brand.
SC Magazine published an article on this topic written by Chris Kramer, Vice President of Technology Consulting at Equifax. He explains how a utility service provider took a bold approach and completely rid their systems of customer PII. As such, if someone with malicious intent tried to access their systems, there would be no valuable PII data available.
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