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  • Financial Marketers: Understand Gen-X Financial Behaviors

    Financial Marketers: Understand Gen-X Financial Behaviors

    Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial services firms. […] The post Financial Marketers: Understand Gen-X...

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  • Government Remains Open; Spending Bill Signed

    Government Remains Open; Spending Bill Signed

    Federal Agencies Continue to Operate President Trump signed a critical spending bill into law on February 15, 2019.  After two […] The post Government Remains Open; Spending Bill Signed appeared...

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  • WOTC like a Boss: Maximize Your Tax Credits

    WOTC like a Boss: Maximize Your Tax Credits

    Beware of WOTC Myths The Work Opportunity Tax Credit (WOTC) is a valuable employer tax credit.  So valuable that it […] The post WOTC like a Boss: Maximize Your Tax Credits appeared first on...

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  • EBook: 3 Tips for a Winning CECL Strategy

    EBook: 3 Tips for a Winning CECL Strategy

    Many financial institutions are still evaluating their Current Expected Credit Loss (CECL) implementation strategy. With implementation deadlines looming, organizations are […] The post EBook: 3...

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  • Engage with Consumers Who Want to Save More

    Engage with Consumers Who Want to Save More

    Did you know one of the most common New Year’s resolutions is to save more money? If you’re a marketer […] The post Engage with Consumers Who Want to Save More appeared first on Equifax Insights Blog.

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  • Digital Credit Marketing: Understanding the Customer Journey

    Digital Credit Marketing: Understanding the Customer Journey

    How Does the Shift to Digital Marketing Impact Measurement? In today’s credit marketing landscape, digital marketing rules. Email is overshadowing […] The post Digital Credit Marketing:...

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  • Interview: Kathi Mehall Reflects on 42 Years of NADA

    Interview: Kathi Mehall Reflects on 42 Years of NADA

    The Oldsmobile Toronado was one of the most popular cars in America in 1977. It had a T-Top roof design […] The post Interview: Kathi Mehall Reflects on 42 Years of NADA appeared first on Equifax...

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  • Answer this One Question — And Drive Better Marketing

    Answer this One Question — And Drive Better Marketing

    Identify the Right Spend, Touchpoints and Customer Experience It’s critical that marketers track their marketing performance on a regular basis. […] The post Answer this One Question — And Drive...

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  • What Goes into Forecasting your 2020 SUI Tax Rates?

    What Goes into Forecasting your 2020 SUI Tax Rates?

    The Impact of Economic Indicators on your 2020 SUI Tax Rates Evaluating trends in economic indicators helps provide insight into […] The post What Goes into Forecasting your 2020 SUI Tax Rates?...

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  • Authentication Strategies Every Credit Union Needs

    Authentication Strategies Every Credit Union Needs

    A Two-step Authentication Approach Consumers are always on the go, using digital devices to make purchases, check account balances and […] The post Authentication Strategies Every Credit Union...

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  • Unemployment Hearing Case Review: Off-Duty Conduct

    Unemployment Hearing Case Review: Off-Duty Conduct

    Real Case Analysis: Claimant Testified she was Unaware that her Conviction Could Result in Discharge Background The claimant was discharged for […] The post Unemployment Hearing Case Review:...

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  • Unemployment Hearing Tips: A Hearing Officer’s Role

    Unemployment Hearing Tips: A Hearing Officer’s Role

    What is the Role of an Unemployment Hearing Officer During a Benefit Case? Monthly Video Series: 1 of 12 If […] The post Unemployment Hearing Tips: A Hearing Officer’s Role appeared first on...

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  • Here’s How to Advertise Better in 2019

    Here’s How to Advertise Better in 2019

    Increase the True Return on your Marketing Investment Today’s customer journey is convoluted, to say the least. With more marketing […] The post Here’s How to Advertise Better in 2019 appeared...

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  • Q4 Economic and Credit Trends: Preparing for a Recession

    Q4 Economic and Credit Trends: Preparing for a Recession

    In November, Equifax and Moody’s joined forces to recap the economic and credit trends of 2018 — and look ahead […] The post Q4 Economic and Credit Trends: Preparing for a Recession appeared first...

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  • Digital Credit Marketing: Preview Credit Eligibility

    Digital Credit Marketing: Preview Credit Eligibility

    Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit to tailored Prescreen […] The post Digital Credit Marketing: Preview...

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  • UPDATE: E-Verify Shutdown Impacts I-9 Management

    UPDATE: E-Verify Shutdown Impacts I-9 Management

    Last Update: January 25, 2019 An agreement has been reached to end the partial government shutdown.  A three-week continuing resolution […] The post UPDATE: E-Verify Shutdown Impacts I-9...

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  • Top 10 Blog Posts of 2018

    Top 10 Blog Posts of 2018

    Compliance, fraud and verification services were hot blog topics in 2018. Hopefully you didn’t miss any of our articles that […] The post Top 10 Blog Posts of 2018 appeared first on Equifax...

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  • Digital Credit Marketing: Extending Prescreen Campaigns

    Digital Credit Marketing: Extending Prescreen Campaigns

    Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they’re waiting for […] The post Digital Credit Marketing: Extending Prescreen...

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  • 3 Tips for Stretching your Marketing Dollars in 2019

    3 Tips for Stretching your Marketing Dollars in 2019

    Gaining Visibility into Past and Future Performance is Crucial It’s that time of year again – time to analyze your […] The post 3 Tips for Stretching your Marketing Dollars in 2019 appeared first...

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  • Q4 Economic and Credit Trends: Risks to the Economy

    Q4 Economic and Credit Trends: Risks to the Economy

    In November, Equifax and Moody’s joined forces to recap the economic and credit trends of 2018 — and look ahead […] The post Q4 Economic and Credit Trends: Risks to the Economy appeared first on...

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