Communications and Digital Media

Multi Dwelling Unit Infographic

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■ How many qualified customers can I acquire? ■ Who will continue to stay and pay? ■ Who has the most discretionary income? ■ What is the best channel to reach them? What Service Providers Need to Know Before Marketing to Multi-dwelling Unit Residents The multi-dwelling unit (MDU) market has strong growth in North America and it is expected that internet technology will drive the expansion of connected home devices and new services to meet resident demands. 1 For communications and utility companies that offer products and services to MDU communities a "one size fits all" approach to marketing may not be the most effective way to reach your target audience. MDU Distribution by Units 2 11 11 10 32 Million MDUs Property and Resident Diversity Makes Marketing to MDU Communities More Complex Given the wide-ranging diversity across the properties and the residents, a more comprehensive understanding of the landscape can help maximize your marketing investment. Insights Can Help Enhance Your Marketing Precision A combination of property attributes and household financial attributes can help you answer critical questions, including: Reach the Right Residents, with the Right Offers, at the Right Time A deeper understanding of the MDU market helps improve target marketing and the creation of personalized offers that your audience is qualified to receive. This helps enhance your marketing strategy and can result in a higher return on marketing investment. 1-4 Units 5-19 Units >20 Units 50% of MDUs are >35 years old 30% of MDUs are 18-35 years old 20% of MDUs are 17 years old or less Age of Residents 2 ■ <30 = 50% ■ 30-44 = 23% ■ 45-64 = 19% ■ 65+ = 8% <30 30- 44 45- 64 65+ Age of MDU Residents 1 Connected Multi-Dwelling Units and the Internet of Things, Landmark Research Report (2017) 2 Gigabit to the MDU, AdTran Solution Brief (2016) 65% of MDUs have 19 units or less Building Age Variation 2 High Resident Turnover 2 1/3 of residents turnover each year Resident Demographics 2 MDU market is diverse Copyright © 2017, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax and EFX are registered trademarks of Equifax Inc. 17-140406 To learn more visit or email CONTACT US

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