How to Reach Millenials: Go Over-the-Top

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A growing base… ...engages more, young, …with higher incomes! 56% of the U.S. population utilizes an OTT device at least once a month. 2 98% of OTT viewers actively consume the video ads delivered to them. 3 Median age of OTT viewers is 31. 2 Median millennial household income is $61,200, which is $9,700 more than TV/cable viewers (median age = 54). 2 Consumers want to view TV and movies when and where they want, on any device they want. Streaming digital video on desktop and mobile devices continues to rise and over-the-top (OTT) viewing is growing in popularity. In fact, comScore reported mobile media usage surpassed the 1 trillion monthly minute mark in March 2016. 1 How to Reach Millennials Go Over-the-Top (OTT) OTT Offers Highly Engaged Millennials Millennial Financial Profiles are Diverse Income, assets, discretionary spending and credit capacity vary by U.S. market. For example: Enhanced insights help you acquire, engage, retain and measure over-the-top audiences ■ Leverage external data to help identify potential subscribers and more accurately target them based on video consumption, financial profiles, and other attributes. ■ Utilize insights to create hyper-targeted viewer segments to help plan and execute more effective marketing campaigns. ■ Help grow advertising revenue by offering media and entertainment companies a unique opportunity to reach millions of OTT viewers with more relevant, personalized content and advertisements, at scale and across devices. To learn more about how Equifax data and insights help support more targeted advertising contact us or visit Copyright © 2017, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax and EFX are registered trademarks of Equifax Inc. 17-129331 1 comScore Cross-Platform Future in Focus 2017 2 FreeWheel Report Calls OTT Better Form of TV Advertising 3 The FreeWheel Video Monetization Report: Q1 2017 4 Following the Millennial Wallet - Equifax 2017 2 hours, 51 minutes per day average time people spent on mobile by the end of 2016. 1 Insights Into Millennial Financial Profiles Capitalize on Millennial Data for More Precise Targeting and Better Monetization of OTT Advertising $30,000 difference in discretionary spending between the highest and lowest average city Washington, D.C. highest average city Virginia Beach, VA. lowest average city 4 Washington, D.C. households have the highest credit balance average $149,000 more than 2x the lowest average of $69,000 in Pittsburgh, PA. 4 Check out more examples in "Following the Millennial Wallet" CONTACT US Financial Profile Data Helps You Target Millennials via OTT More Effectively

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