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Addressable Marketplace

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Addressable Marketplace Data Visualization for More Precise Market Strategies in Communications A Need for Better Visualization of Relevant Data Data and analytics are essential to developing business strategies. However, for many these essentials are nothing more than volumes of unintelligible, disparate data resulting in confusion. Communications service providers are faced with turning this mass amount of data into clear, relevant insights that help resolve the challenges they are facing. And if seeing is believing, then businesses need a better way to assess opportunities by visualizing data, enabling quicker, deeper insights to help drive decisions and strategies. A Picture is Worth a Thousand Data Points: Visualize Insights that Drive Growth for Communications and Digital Media Addressable Marketplace TM is a pre-built, configurable visualization application, that accelerates the sourcing and understanding of large amounts of industry-specific data to continuously optimize and inform intelligent business strategies. This revolutionary application leverages the power of Equifax and third-party data and expertise to help enable dynamic market insights through visualization of multiple data sources in a singular, centralized environment. Get insights to help answer questions like: ■ Where should we build our next retail store? ■ Where should we expand our network? ■ Where are the most qualified prospects within my footprint? ■ Where should we increase advertising spend? Benefits include: ■ Optimize sales and acquisition campaigns by targeting your customers effectively (ZIP+4 ordering) ■ Access the latest information on the size and shift in the markets in terms of their credit characteristics, demographics, consumer capacity, and media behavior at the lowest level of geography ■ Identify the growth opportunity for store location planning and network expansion KEY BENEFITS Simplified Access to Data: Easily and quickly access and analyze large amounts of communications service provider data from multiple sources in a centralized location without the burden of a complex infrastructure. Readily Available Insights: Get simple visualization into the status of and changes in your business environments — from your phone, tablet or laptop. Understandable Relevant Data and Insights: Access specific insights and answers related to your unique business challenges. This provides your organization with the essential knowledge needed for actionable business decisions and strategies.

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