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B2B Insights Unleashed: 4 Steps To Beat The Competition, Boost ROI, And Win New Customers

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more It's time to return to growth, reversing the toll that the recent recession took on marketing budgets. Yet today's B2B marketing is much different than it was five years ago. In response to the ever-shifting marketing landscape and increased customer demands, B2B marketing has transformed into more sophisticated campaigns with entirely new approaches to demand generation that have similar traits to B2C-type campaigns. Lists and bulk mailings have become things of the past in the face of intense competition for the attention of business decision-makers. Technology advances in marketing analytics have enabled a much more personalized approach to B2B marketing, with messages targeted based on the specific characteristics of individuals, where they stand in the purchase cycle, and their current financial status. Although these new marketing analytics technologies can yield actionable insights for sales and marketing teams, their use has to be managed in strict accordance with regulations pertaining to customer privacy and permission-based marketing. Marketing analytics also must meet high ROI expectations in a budgetary environment with reduced discretionary spending. These factors are what drive the value of today's approach to marketing analytics, and provide marketing and sales teams with the ability to demonstrate rapid ROI. A smarter analysis process uses a broader set of data points, incorporating the very latest business ratings, business reviews, consumer product data, and even information gleaned from social media into the planning process. CommerCial information SolutionS B2B Insights Unleashed: 4 Steps To Beat The Competition, Boost ROI, And Win New Customers

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