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OTT Flaunts a Whopping 98% Ad Engagement
OTT Flaunts a Whopping 98% Ad Engagement

Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view...

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Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers
Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers

In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective ...