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Segmentation Can Help Overcome Addressable TV’s Small Scale
Segmentation Can Help Overcome Addressable TV’s Small Scale

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently bee...

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Service Companies Can Help Minimize Security Risk with a Safe Haven for Customer Data
Service Companies Can Help Minimize Security Risk with a Safe Haven for Customer Data

Hackers. They steal and sell data, especially at the point of sale and during customer acquisition periods....