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Marketing Best Practices in Customer Lifetime Value for Communications Marketers
Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for u...
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Synthetic ID Fraud Checklist
Checklist for Communications Marketers
Marketing Checklist for Service Providers
Digital Transformation—Meet the Needs of Evolving Consumer Expectations
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technology and offerings to accommodate this fast-paced,...
Communications and Utility Service Providers: Optimized Digital Experiences Help Maximize Performance
GO TO NEWSLETTER The Q4 issue of Equifax Quarterly Insights focuses on how communications, digital media and utility service providers can enhance consumer experiences and profitability in a...
Home Security Case Study
Ability to Pay Plus Prescreen - Communications Case Study
Synthetic ID Fraud - White Paper
The Cost of Synthetic ID Fraud to Your Business
Scoping Out Synthetic ID Fraud for Communications and Energy Providers
Best Practices In Segmentation For Service Providers
Best Practices In Segmentation For Communications Service Providers
Winning with OTT and Data
Three Key Components of a Consumer-first Experience
Promoting the Advantages of OTT May Help Boost Advertising Revenue for OTT Providers
The last time we looked at over-the-top (OTT) media, we covered how content providers have the potential to achieve higher viewer retention by leveraging deeper consumer insights. Customers can be...
Improve Millennial Targeting by Leveraging OTT
5 Things You Need to Know about Millennials
OTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...
The Millennial Financial Profile