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Winning with OTT and Data
Communications and Utility Service Providers: Optimized Digital Experiences Help Maximize Performance
GO TO NEWSLETTER The Q4 issue of Equifax Quarterly Insights focuses on how communications, digital media and utility service providers can enhance consumer experiences and profitability in a...
Checklist for Communications Marketers
Marketing Checklist for Service Providers
Digital Transformation—Meet the Needs of Evolving Consumer Expectations
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technology and offerings to accommodate this fast-paced,...
Three Key Components of a Consumer-first Experience
Promoting the Advantages of OTT May Help Boost Advertising Revenue for OTT Providers
The last time we looked at over-the-top (OTT) media, we covered how content providers have the potential to achieve higher viewer retention by leveraging deeper consumer insights. Customers can be...
Improve Millennial Targeting by Leveraging OTT
5 Things You Need to Know about Millennials
OTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...
The Millennial Financial Profile
Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers
In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective than traditional TV advertising and boasts 98% ad consumption1. Ad consumption rates are...
Annual NCTUE Conference Attendees Explore Balancing Customer Expectations and Risk
The 2017 NCTUE® Annual Conference wrapped up on November 9th and a great time was had by all at this year’s event held in San Diego, CA. Founded in 1997, the NCTUE is a consortium of...
The Key to Reducing Write-Offs for Communications and Utility Service Providers
Two service providers change their processes and achieve stunning results When you think of credit risk assessment, you think of an essential front-end process required for all new accounts. Have...
Communications and Utility Providers – Expand Your Market by Expanding Your View
Communications and Utility Service Providers Can Expand Their Market by Expanding Their View Here’s a quick quiz for service providers in the communications, pay TV and utility industries: You’re...
Acquisition Leadership Strategies for Communications & Digital Media
Advanced Risk Score for Utilities - reduce delinquency risk
Data-driven Marketing for Communications #InsightsthatDrive
Solving the Credit Conundrum: Using Alternative Data to Better Understand “Elusive” Market Segments