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Digital Transformation—Meet the Needs of Evolving Consumer Expectations
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technology and offerings to accommodate this fast-paced,...
Communications and Utility Service Providers: Optimized Digital Experiences Help Maximize Performance
GO TO NEWSLETTER The Q4 issue of Equifax Quarterly Insights focuses on how communications, digital media and utility service providers can enhance consumer experiences and profitability in a...
Promoting the Advantages of OTT May Help Boost Advertising Revenue for OTT Providers
The last time we looked at over-the-top (OTT) media, we covered how content providers have the potential to achieve higher viewer retention by leveraging deeper consumer insights. Customers can be...
OTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...
Deeper Insights on Millennial Viewers Can Lead to Higher Retention for OTT Service Providers
In a previous post, we highlighted that advertising via over-the-top (OTT) platforms can be more effective than traditional TV advertising and boasts 98% ad consumption1. Ad consumption rates are...