A thoughtful, data-driven strategy helps optimize spend—and results
It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what you might not expect is how they’re spending it.
Join Equifax as Mykolas Rambus, General Manager of Data-driven Marketing at Equifax, and guest speaker, Shar VanBoskirk, Principal Analyst at Forrester for an eye-opening webinar, Nebulous Digital Marketing Investment is Dead, where you’ll hear why and how financial services brands are shifting their digital focus from quantity toward quality as they seek to connect with higher-potential, lower-risk audiences across their digital channels. The discussion will cover:
- Market forces, shifting consumer demographics and preferences, and developing technologies that are influencing digital strategies
- How digital components such as paid search, display ads, online ads and email campaigns are being used to support a better brand experience
- Considerations for targeting the right audience, at the right time, with the right brand message across the right digital channels
You’ll leave this webinar with exclusive digital marketing insights, practical ideas for optimizing your digital marketing spend, and smart data-driven strategies for growing your business.
General Manager of Data-driven Marketing Solutions, Equifax
As general manager of data-driven marketing at Equifax, Mykolas Rambus leverages his experience in business growth and development, operations management, information technology, and data protection and privacy, with a focus on big data, SaaS, FinTech, and media. In this role, he is responsible for developing and implementing go-to-market strategies that reinforce the data-driven marketing value proposition and competitive advantage as well as overseeing day-to-day operations. Prior to joining the Equifax team, he co-founded and served as CEO of Wealth-X, which provides intelligence on ultra-high net worth individuals around the globe, was an executive at Forbes Media, and a partner at KAHLE Partners where he directed sales and business development. An expert in wealth intelligence and marketing solutions, he has often been tapped to share his expertise at conferences, and in various print and television media. Mykolas is chairman of the Global Investor Immigration Council (GIIC), a non-partisan, not-for-profit, self-regulatory organization in the investor immigration industry. He is an MIT alum, having studied operations research and information technology.
VP and Principal Analyst Serving CMO Professionals, Forrester
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company’s marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester’s sales and consulting organizations.
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